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RunFree.Co delivers a strategic season of executive coaching, ministry design and visionary planning to church teams called the "Pivvot Process"

It's time to stop the chase for church attenders in "program church" and to run free into what Jesus started. Based on the celebrated methodologies of "Vision Framing," RunFree.Co is my next venture. It's all about activating the real disciple-making potential of the local church.

Ready to Pivvot?

Get the Gold from 20 Years of Vision Consulting on this 5-Page PDF

The Vision Frame Cheat Sheet is my gift to you as I cover the 5 Linchpin Practices of Future Church Vision Framing in my Instagram Reel Series at Will_Be_Clear. Download it today for the definitions, metaphors, and key insights on how to lead with compelling clarity. There are five irreducible questions of leadership. Have you answered them?

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This clarity quote that ruined my comfort zone...

After 25 years of vision coaching, I've heard every excuse for why churches stay stuck."We need more people first." "If we just had a bigger building..." "Once we hire the right staff..." Here's what I've discovered: Most churches aren't failing because they hit walls. They're failing because they found easier paths.

Pastors Who Make Out Are Better Leaders

This weekend, the leadership at Gloria Dei Lutheran Church is rolling out the Vision Frame to the congregation. The “flow” of the rollout, designed with senior pastor Greg Finke and executive pastor [...]

Jan 6, 2010

Wall Street's Most Worrying Trend: "They Forgot the Mission"

My friend Joe Ely brought this Wall Street article to my attention today. It's a stirring piece on the state of our great institutions and a solution that seems as stunningly obvious as it is [...]

Jan 2, 2010

Clarity 101: Goals, Vision, Planning...Blah, Blah, Blah

It's a great time to talk clarity as most leaders put the subject on the front burner. Yet, strangely enough, the more you read, the more it's possible for static to fill the airwaves. The same day [...]

Dec 31, 2009

The Christian Blogger's Dilemma and What to Do About It

As my appetite for reading blogs increases, so does my realization that many Christian bloggers are stuck. Why? Because of the notion that if you have something to say it might be construed as proud [...]

Dec 29, 2009

WANTED: Everyday Visionaries

Thanks to the early adopters, innovators and everyday visionaries who are jumping on the Open Source Vision Casting opportunity via twitter. Using the hashtag, #visiondrip people can share simple [...]

Dec 28, 2009

Knowing The Chapters of Your Life

To celebrate the birth of the God-man Jesus, is to recognize the biggest chapter break in the universe's most impressive story. As God's redemptive plan ripples through time, it comes in stages. Have [...]

Dec 26, 2009

About Will

Would you like to fall in love with ministry again?

I want you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, I’ve worked with an unprecedented variety of churches from growing mega-churches and missional communities, to mainline revitalization and church plants. I started several interconnected organizations that help the church embody the movement that Jesus founded. My visionary planning tools, the Vision Frame and the Horizon Storyline are used by thousands of churches every year through my calling to raise up other consultants and trainers. In 2004, I founded Auxano, which I sold to LifeWay and continued to lead until 2020. In 2014, I created Younique to deliver gospel-centered life design through the church. It is now the world's only comprehensive, open-source life plan system.

In 2023, I founded Run Free as my official team-based consulting shop. We deliver the most innovative Vision Framing experiences available to church teams through the "Pivvot Process" and to network/denominational leaders through the "Denominee Process." We also offer team coaching to church leaders using the "Performance Practices" of meta-performance executive coaching.

I've written seven books: Future Church, Church Unique, Younique, Clarity Spiral, God Dreams, Innovating Discipleship, and Building Leaders. I enjoy speaking about clarity, calling, disciple-making, and vision. It's all about helping one another do more than we can imagine. I co-locate in Houston and Chile with my wife, Romy, and the last of my four children, Poema.

If you are interested in Run Free's consulting offerings or want to discuss getting a LifePlan, just reach out to set up a conversation.

More About Will

Bullet Book Series Launches with '7 Laws of Real Church Growth' [Free Download]

Today, we're launching the series with "The 7 Laws of Real Church Growth: Straight Talk About Building Disciples Instead of Drawing Crowds."

RunFree.Co - A Startup for Scaling Disciple-making in Your Church