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RunFree.Co delivers a strategic season of executive coaching, ministry design and visionary planning to church teams called the "Pivvot Process"

It's time to stop the chase for church attenders in "program church" and to run free into what Jesus started. Based on the celebrated methodologies of "Vision Framing," RunFree.Co is my next venture. It's all about activating the real disciple-making potential of the local church.

Ready to Pivvot?

Get the Gold from 20 Years of Vision Consulting on this 5-Page PDF

The Vision Frame Cheat Sheet is my gift to you as I cover the 5 Linchpin Practices of Future Church Vision Framing in my Instagram Reel Series at Will_Be_Clear. Download it today for the definitions, metaphors, and key insights on how to lead with compelling clarity. There are five irreducible questions of leadership. Have you answered them?

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This clarity quote that ruined my comfort zone...

After 25 years of vision coaching, I've heard every excuse for why churches stay stuck."We need more people first." "If we just had a bigger building..." "Once we hire the right staff..." Here's what I've discovered: Most churches aren't failing because they hit walls. They're failing because they found easier paths.

Larry Osborne's Three Mission Essentials

My friend, Larry Osborne, leads North Coast Community Church with a group of gifted leaders. I enjoy his writing as much as any pastor who writes on leadership. This October, he releases a book [...]

Jul 10, 2013

12 Positive Results When Pastors Stop "Shoulding" On Themselves

I love this little clip because Neil Tomba and Brandt Wright are honest about the shame that pastors can experience when they don't have ll of the answers for their church. This is especially true [...]

Jul 6, 2013

A Rapid Growth Church Shares Their Story on the Amazing Benefits of Vision Clarity

In this story from Harvest Church, the staff shares some of the challenges of fast growth and how a vision process helped solve them.“We grew so rapidly it was difficult to determine who we [...]

Jul 5, 2013

Church Unique's Vision Pathway and Tom Paterson's StratOps: Why These Two Breakthru Processes are a Match Made in Heaven

Over the last few years, I have enjoyed learning more and more from the contribution of Tom Paterson. Tom is a brilliant consultant and friend of Peter Drucker who innovated a very specific, [...]

Jun 27, 2013

5 Ways that Plug-n-Playing Another Church's Ministry Model Will Cost You Ministry Progress

#1 Secondary PassionEvery ministry model was originally designed to bring a deeply desired result or solve an emotionally disconcerting problem. The key dynamic here is the passion at the point of [...]

Jun 14, 2013

4 Free Book Summaries for Church Leaders

If you've not yet heard of our free book summaries, I want to introduce you to SUMS. These are FREE book summaries from authors like Thom Rainer, Eric Geiger, Andy Stanley, Matt Chandler, and Reggie [...]

Jun 11, 2013

About Will

Would you like to fall in love with ministry again?

I want you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, I’ve worked with an unprecedented variety of churches from growing mega-churches and missional communities, to mainline revitalization and church plants. I started several interconnected organizations that help the church embody the movement that Jesus founded. My visionary planning tools, the Vision Frame and the Horizon Storyline are used by thousands of churches every year through my calling to raise up other consultants and trainers. In 2004, I founded Auxano, which I sold to LifeWay and continued to lead until 2020. In 2014, I created Younique to deliver gospel-centered life design through the church. It is now the world's only comprehensive, open-source life plan system.

In 2023, I founded Run Free as my official team-based consulting shop. We deliver the most innovative Vision Framing experiences available to church teams through the "Pivvot Process" and to network/denominational leaders through the "Denominee Process." We also offer team coaching to church leaders using the "Performance Practices" of meta-performance executive coaching.

I've written seven books: Future Church, Church Unique, Younique, Clarity Spiral, God Dreams, Innovating Discipleship, and Building Leaders. I enjoy speaking about clarity, calling, disciple-making, and vision. It's all about helping one another do more than we can imagine. I co-locate in Houston and Chile with my wife, Romy, and the last of my four children, Poema.

If you are interested in Run Free's consulting offerings or want to discuss getting a LifePlan, just reach out to set up a conversation.

More About Will

Bullet Book Series Launches with '7 Laws of Real Church Growth' [Free Download]

Today, we're launching the series with "The 7 Laws of Real Church Growth: Straight Talk About Building Disciples Instead of Drawing Crowds."

RunFree.Co - A Startup for Scaling Disciple-making in Your Church