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RunFree.Co delivers a strategic season of executive coaching, ministry design and visionary planning to church teams called the "Pivvot Process"

It's time to stop the chase for church attenders in "program church" and to run free into what Jesus started. Based on the celebrated methodologies of "Vision Framing," RunFree.Co is my next venture. It's all about activating the real disciple-making potential of the local church.

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Get the Gold from 20 Years of Vision Consulting on this 5-Page PDF

The Vision Frame Cheat Sheet is my gift to you as I cover the 5 Linchpin Practices of Future Church Vision Framing in my Instagram Reel Series at Will_Be_Clear. Download it today for the definitions, metaphors, and key insights on how to lead with compelling clarity. There are five irreducible questions of leadership. Have you answered them?

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This clarity quote that ruined my comfort zone...

After 25 years of vision coaching, I've heard every excuse for why churches stay stuck."We need more people first." "If we just had a bigger building..." "Once we hire the right staff..." Here's what I've discovered: Most churches aren't failing because they hit walls. They're failing because they found easier paths.

Aviator Church- A Church Unique Snapshot

Yesterday I had a second meeting with the Mission Church team, and dynamic group with a vibrant missional vision that's about to launch a power plant in the Helotes area of west San Antonio. (More [...]

Aug 7, 2008

Seven Ways to Develop a Church's Vision

Here is a fun little blog on vision from a guy named Keith Drury:1. Forget vision—just minister. Pastor does not work with a vision for the future but "takes it as it comes" responding a week at a [...]

Jul 25, 2008

"Best of" Stories

My parents 40th anniversary was yesterday and my favorite part of the day was watching them page through a wonderfully created storybook of their 40 years of marriage. Everyone at the party marveled [...]

Jul 13, 2008

Free Bible App on iPhone by LifeChurch.tv

Good News for iPhone users: LifeChurch.tv has been involved with a project called youversion.com. This initiative is cool because this church's focus as a technology and communications innovator is [...]

Jul 13, 2008

Uncage Your Vision: A Catalyst Article

Catalyst asked me to submit an article related to Church Unique. Here it is:Leadership conversations these days are laced with a common thread: we are rethinking the "vision" word we use so often in [...]

Jul 9, 2008

Values Affirmation

On vacation in Knoxville, I was sitting out by my parents pool with the kids. Earlier that day, my mother and two sons were playing their horns to some of my grandfathers favorite hymns. One of his [...]

Jul 8, 2008

About Will

Would you like to fall in love with ministry again?

I want you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, I’ve worked with an unprecedented variety of churches from growing mega-churches and missional communities, to mainline revitalization and church plants. I started several interconnected organizations that help the church embody the movement that Jesus founded. My visionary planning tools, the Vision Frame and the Horizon Storyline are used by thousands of churches every year through my calling to raise up other consultants and trainers. In 2004, I founded Auxano, which I sold to LifeWay and continued to lead until 2020. In 2014, I created Younique to deliver gospel-centered life design through the church. It is now the world's only comprehensive, open-source life plan system.

In 2023, I founded Run Free as my official team-based consulting shop. We deliver the most innovative Vision Framing experiences available to church teams through the "Pivvot Process" and to network/denominational leaders through the "Denominee Process." We also offer team coaching to church leaders using the "Performance Practices" of meta-performance executive coaching.

I've written seven books: Future Church, Church Unique, Younique, Clarity Spiral, God Dreams, Innovating Discipleship, and Building Leaders. I enjoy speaking about clarity, calling, disciple-making, and vision. It's all about helping one another do more than we can imagine. I co-locate in Houston and Chile with my wife, Romy, and the last of my four children, Poema.

If you are interested in Run Free's consulting offerings or want to discuss getting a LifePlan, just reach out to set up a conversation.

More About Will

Bullet Book Series Launches with '7 Laws of Real Church Growth' [Free Download]

Today, we're launching the series with "The 7 Laws of Real Church Growth: Straight Talk About Building Disciples Instead of Drawing Crowds."

RunFree.Co - A Startup for Scaling Disciple-making in Your Church