1 | Home

RunFree.Co delivers a strategic season of executive coaching, ministry design and visionary planning to church teams called the "Pivvot Process"

It's time to stop the chase for church attenders in "program church" and to run free into what Jesus started. Based on the celebrated methodologies of "Vision Framing," RunFree.Co is my next venture. It's all about activating the real disciple-making potential of the local church.

Ready to Pivvot?

Get the Gold from 20 Years of Vision Consulting on this 5-Page PDF

The Vision Frame Cheat Sheet is my gift to you as I cover the 5 Linchpin Practices of Future Church Vision Framing in my Instagram Reel Series at Will_Be_Clear. Download it today for the definitions, metaphors, and key insights on how to lead with compelling clarity. There are five irreducible questions of leadership. Have you answered them?

Download Now

This clarity quote that ruined my comfort zone...

After 25 years of vision coaching, I've heard every excuse for why churches stay stuck."We need more people first." "If we just had a bigger building..." "Once we hire the right staff..." Here's what I've discovered: Most churches aren't failing because they hit walls. They're failing because they found easier paths.

Church Jobs of the Future

My daughter and I practiced her spelling bee words as I drove her to school this morning. Abby is a 10-year old. On the drive home, I pondered what Abby might do when she grows up. Every now and [...]

Jun 7, 2010

Identity Shapes Activity: A Church Unique Snapshot From Vision to Website

I am on a call with missional thought-leaders and experimenters led by Alan Hirsch. The group is called Future Travelers. Today we are discussing the missional model developed by Jeff Vanderstelt at [...]

Jun 3, 2010

Vision Casting for Children's Ministry: 7 Golden Principles

Before my transition to coach-consulting in 2001, I led several different ministry areas at Clear Creek Community Church. An unexpected season of leading the children's area engaged my love for [...]

Jun 1, 2010

Expand Your Ministry, Build Your Team

The Sticky Teams Conference this year will be a great line-up in one-of-a-kind conference venue. Here's what's in store:Larry Osborne and Chris Mavity know how to create a culture of accessibility. [...]

Jun 1, 2010

Leading Without a Failure of Nerve

I initially read this post by Rhett Smith (Rhett fuses leadership and counseling insights) because he used a term that intrigued me when he said, "Leaders are only as 'successful' as their level of [...]

May 31, 2010

Great Story of Values Based Leadership - Westport Church

If you don't yet subscribe to Auxano Insights, you may enjoy the snapshots of client stories and other stuff we share.This link shares the story of Paul Fleming, the lead pastor of Westport Church in [...]

May 30, 2010

About Will

Would you like to fall in love with ministry again?

I want you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, I’ve worked with an unprecedented variety of churches from growing mega-churches and missional communities, to mainline revitalization and church plants. I started several interconnected organizations that help the church embody the movement that Jesus founded. My visionary planning tools, the Vision Frame and the Horizon Storyline are used by thousands of churches every year through my calling to raise up other consultants and trainers. In 2004, I founded Auxano, which I sold to LifeWay and continued to lead until 2020. In 2014, I created Younique to deliver gospel-centered life design through the church. It is now the world's only comprehensive, open-source life plan system.

In 2023, I founded Run Free as my official team-based consulting shop. We deliver the most innovative Vision Framing experiences available to church teams through the "Pivvot Process" and to network/denominational leaders through the "Denominee Process." We also offer team coaching to church leaders using the "Performance Practices" of meta-performance executive coaching.

I've written seven books: Future Church, Church Unique, Younique, Clarity Spiral, God Dreams, Innovating Discipleship, and Building Leaders. I enjoy speaking about clarity, calling, disciple-making, and vision. It's all about helping one another do more than we can imagine. I co-locate in Houston and Chile with my wife, Romy, and the last of my four children, Poema.

If you are interested in Run Free's consulting offerings or want to discuss getting a LifePlan, just reach out to set up a conversation.

More About Will

Bullet Book Series Launches with '7 Laws of Real Church Growth' [Free Download]

Today, we're launching the series with "The 7 Laws of Real Church Growth: Straight Talk About Building Disciples Instead of Drawing Crowds."

RunFree.Co - A Startup for Scaling Disciple-making in Your Church