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RunFree.Co delivers a strategic season of executive coaching, ministry design and visionary planning to church teams called the "Pivvot Process"

It's time to stop the chase for church attenders in "program church" and to run free into what Jesus started. Based on the celebrated methodologies of "Vision Framing," RunFree.Co is my next venture. It's all about activating the real disciple-making potential of the local church.

Ready to Pivvot?

Get the Gold from 20 Years of Vision Consulting on this 5-Page PDF

The Vision Frame Cheat Sheet is my gift to you as I cover the 5 Linchpin Practices of Future Church Vision Framing in my Instagram Reel Series at Will_Be_Clear. Download it today for the definitions, metaphors, and key insights on how to lead with compelling clarity. There are five irreducible questions of leadership. Have you answered them?

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This clarity quote that ruined my comfort zone...

After 25 years of vision coaching, I've heard every excuse for why churches stay stuck."We need more people first." "If we just had a bigger building..." "Once we hire the right staff..." Here's what I've discovered: Most churches aren't failing because they hit walls. They're failing because they found easier paths.

The second story of our series on 5 Strategic Reasons to Change Your Church's Name comes from Jon Tyson at Trinity Grace in New York City. His leadership illustrates the second strategic reason to [...]

Oct 29, 2010

This story continues a series started from the 5 Strategic Reasons to Change Your Church's Name. The first reason is... When the scope of a church's ministry grows beyond a name that is [...]

Oct 28, 2010

Your name is always your first opportunity to cast vision. Your name says something and means something to everyone who hears it or sees it. A wise leader understands the importance of a ministry's [...]

Oct 26, 2010

3 Kinds of Church Complexity and What to Do About It

Unnecessary complexity lives to some degree in every church. Effective leaders know how to identify it and deal with it because complexity always drains energy, attention, and other resources from [...]

Oct 20, 2010

The Code of Elevation Church: A Church Unique Snapshot

Every leader who takes their culture seriously will name that which matters most. This expression of "values," if not called "values," will then be articulated.David Loveless of Discovery Church [...]

Oct 10, 2010

About Will

Would you like to fall in love with ministry again?

I want you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, I’ve worked with an unprecedented variety of churches from growing mega-churches and missional communities, to mainline revitalization and church plants. I started several interconnected organizations that help the church embody the movement that Jesus founded. My visionary planning tools, the Vision Frame and the Horizon Storyline are used by thousands of churches every year through my calling to raise up other consultants and trainers. In 2004, I founded Auxano, which I sold to LifeWay and continued to lead until 2020. In 2014, I created Younique to deliver gospel-centered life design through the church. It is now the world's only comprehensive, open-source life plan system.

In 2023, I founded Run Free as my official team-based consulting shop. We deliver the most innovative Vision Framing experiences available to church teams through the "Pivvot Process" and to network/denominational leaders through the "Denominee Process." We also offer team coaching to church leaders using the "Performance Practices" of meta-performance executive coaching.

I've written seven books: Future Church, Church Unique, Younique, Clarity Spiral, God Dreams, Innovating Discipleship, and Building Leaders. I enjoy speaking about clarity, calling, disciple-making, and vision. It's all about helping one another do more than we can imagine. I co-locate in Houston and Chile with my wife, Romy, and the last of my four children, Poema.

If you are interested in Run Free's consulting offerings or want to discuss getting a LifePlan, just reach out to set up a conversation.

More About Will

Bullet Book Series Launches with '7 Laws of Real Church Growth' [Free Download]

Today, we're launching the series with "The 7 Laws of Real Church Growth: Straight Talk About Building Disciples Instead of Drawing Crowds."

RunFree.Co - A Startup for Scaling Disciple-making in Your Church