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RunFree.Co delivers a strategic season of executive coaching, ministry design and visionary planning to church teams called the "Pivvot Process"

It's time to stop the chase for church attenders in "program church" and to run free into what Jesus started. Based on the celebrated methodologies of "Vision Framing," RunFree.Co is my next venture. It's all about activating the real disciple-making potential of the local church.

Ready to Pivvot?

Get the Gold from 20 Years of Vision Consulting on this 5-Page PDF

The Vision Frame Cheat Sheet is my gift to you as I cover the 5 Linchpin Practices of Future Church Vision Framing in my Instagram Reel Series at Will_Be_Clear. Download it today for the definitions, metaphors, and key insights on how to lead with compelling clarity. There are five irreducible questions of leadership. Have you answered them?

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This clarity quote that ruined my comfort zone...

After 25 years of vision coaching, I've heard every excuse for why churches stay stuck."We need more people first." "If we just had a bigger building..." "Once we hire the right staff..." Here's what I've discovered: Most churches aren't failing because they hit walls. They're failing because they found easier paths.

#1 Write down your top 12 leaders and an action-item bullet point for each one. How can you invest in each this year? How will you spend time with them? What tools do they need? Do they require more [...]

Dec 30, 2010

The 5 Defining Questions for Every Visionary Church Planter

Church planters stand in a unique intersection that brings five overlapping points of tension when it comes to vision and ministry DNA. I see these five tug-of-war ropes with every planter I [...]

Dec 28, 2010

Church planters stand in a unique intersection that brings five overlapping points of tension when it comes to vision and ministry DNA. I see these five tug-of-war ropes with every planter I meet. [...]

Dec 28, 2010

We Wish You an Epic Christmas

With a 17 and 14 year-old in the house, we hear the word "epic" quite a bit. Every positive happening is an epic win. Every mistake is an epic fail. Right now there's a grandma's houseful of little [...]

Dec 26, 2010

Your Clarity Favorites: Top 7 Posts in 2010

I'm on the family drive from Houston Knoxville for Christmas, reviewing your favorite posts in the last 12 months. Romy and I are sitting in the back seat with Jacob and Joel at the helm. This is [...]

Dec 21, 2010

About Will

Would you like to fall in love with ministry again?

I want you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, I’ve worked with an unprecedented variety of churches from growing mega-churches and missional communities, to mainline revitalization and church plants. I started several interconnected organizations that help the church embody the movement that Jesus founded. My visionary planning tools, the Vision Frame and the Horizon Storyline are used by thousands of churches every year through my calling to raise up other consultants and trainers. In 2004, I founded Auxano, which I sold to LifeWay and continued to lead until 2020. In 2014, I created Younique to deliver gospel-centered life design through the church. It is now the world's only comprehensive, open-source life plan system.

In 2023, I founded Run Free as my official team-based consulting shop. We deliver the most innovative Vision Framing experiences available to church teams through the "Pivvot Process" and to network/denominational leaders through the "Denominee Process." We also offer team coaching to church leaders using the "Performance Practices" of meta-performance executive coaching.

I've written seven books: Future Church, Church Unique, Younique, Clarity Spiral, God Dreams, Innovating Discipleship, and Building Leaders. I enjoy speaking about clarity, calling, disciple-making, and vision. It's all about helping one another do more than we can imagine. I co-locate in Houston and Chile with my wife, Romy, and the last of my four children, Poema.

If you are interested in Run Free's consulting offerings or want to discuss getting a LifePlan, just reach out to set up a conversation.

More About Will

Bullet Book Series Launches with '7 Laws of Real Church Growth' [Free Download]

Today, we're launching the series with "The 7 Laws of Real Church Growth: Straight Talk About Building Disciples Instead of Drawing Crowds."

RunFree.Co - A Startup for Scaling Disciple-making in Your Church