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RunFree.Co delivers a strategic season of executive coaching, ministry design and visionary planning to church teams called the "Pivvot Process"

It's time to stop the chase for church attenders in "program church" and to run free into what Jesus started. Based on the celebrated methodologies of "Vision Framing," RunFree.Co is my next venture. It's all about activating the real disciple-making potential of the local church.

Ready to Pivvot?

Get the Gold from 20 Years of Vision Consulting on this 5-Page PDF

The Vision Frame Cheat Sheet is my gift to you as I cover the 5 Linchpin Practices of Future Church Vision Framing in my Instagram Reel Series at Will_Be_Clear. Download it today for the definitions, metaphors, and key insights on how to lead with compelling clarity. There are five irreducible questions of leadership. Have you answered them?

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This clarity quote that ruined my comfort zone...

After 25 years of vision coaching, I've heard every excuse for why churches stay stuck."We need more people first." "If we just had a bigger building..." "Once we hire the right staff..." Here's what I've discovered: Most churches aren't failing because they hit walls. They're failing because they found easier paths.

The 3 Ultimate Lessons in Ministry Focus

Focus is a challenging practice for any leader. But for pastors and leaders in the ministry space, its particularly difficult. Why? Our general motives, inspired by the grace of God and coupled with [...]

Apr 15, 2011

Change Your Words, Change Your World

One mantra I love is "Words create worlds."As both a supporter of the message of Church Unique and a great practitioner in the area of vision, Steve Wells, the pastor of South Main Baptist in [...]

Apr 12, 2011

One mantra I love is "Words create worlds."As both a supporter of the message of Church Unique and a great practitioner in the area of vision, Steve Wells, the pastor of South Main Baptist in [...]

Apr 12, 2011

6 Kinds of Stakeholders in Your Ministry

#1 Tent Stake Holders: These are the people God gives you in the beginning of your vision or enterprise. During this time, things are flexible and nothing is permanent. Its exciting to have anybody [...]

Mar 29, 2011

About Will

Would you like to fall in love with ministry again?

I want you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, I’ve worked with an unprecedented variety of churches from growing mega-churches and missional communities, to mainline revitalization and church plants. I started several interconnected organizations that help the church embody the movement that Jesus founded. My visionary planning tools, the Vision Frame and the Horizon Storyline are used by thousands of churches every year through my calling to raise up other consultants and trainers. In 2004, I founded Auxano, which I sold to LifeWay and continued to lead until 2020. In 2014, I created Younique to deliver gospel-centered life design through the church. It is now the world's only comprehensive, open-source life plan system.

In 2023, I founded Run Free as my official team-based consulting shop. We deliver the most innovative Vision Framing experiences available to church teams through the "Pivvot Process" and to network/denominational leaders through the "Denominee Process." We also offer team coaching to church leaders using the "Performance Practices" of meta-performance executive coaching.

I've written seven books: Future Church, Church Unique, Younique, Clarity Spiral, God Dreams, Innovating Discipleship, and Building Leaders. I enjoy speaking about clarity, calling, disciple-making, and vision. It's all about helping one another do more than we can imagine. I co-locate in Houston and Chile with my wife, Romy, and the last of my four children, Poema.

If you are interested in Run Free's consulting offerings or want to discuss getting a LifePlan, just reach out to set up a conversation.

More About Will

Bullet Book Series Launches with '7 Laws of Real Church Growth' [Free Download]

Today, we're launching the series with "The 7 Laws of Real Church Growth: Straight Talk About Building Disciples Instead of Drawing Crowds."

RunFree.Co - A Startup for Scaling Disciple-making in Your Church