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RunFree.Co delivers a strategic season of executive coaching, ministry design and visionary planning to church teams called the "Pivvot Process"

It's time to stop the chase for church attenders in "program church" and to run free into what Jesus started. Based on the celebrated methodologies of "Vision Framing," RunFree.Co is my next venture. It's all about activating the real disciple-making potential of the local church.

Ready to Pivvot?

Get the Gold from 20 Years of Vision Consulting on this 5-Page PDF

The Vision Frame Cheat Sheet is my gift to you as I cover the 5 Linchpin Practices of Future Church Vision Framing in my Instagram Reel Series at Will_Be_Clear. Download it today for the definitions, metaphors, and key insights on how to lead with compelling clarity. There are five irreducible questions of leadership. Have you answered them?

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This clarity quote that ruined my comfort zone...

After 25 years of vision coaching, I've heard every excuse for why churches stay stuck."We need more people first." "If we just had a bigger building..." "Once we hire the right staff..." Here's what I've discovered: Most churches aren't failing because they hit walls. They're failing because they found easier paths.

Unsame Your Ministry Vision

Are you going to be satisfied with a future for ministry that is more of the same?Very few pastors break from norm of mediocre church ministry. But I am convinced it doesn't have to be that way. Last [...]

Mar 11, 2012

2012 Barna Report: Pastors Are Most Interested in Clarity of Church's Vision and Mission

As I've watched conversations over the past decade, I have observed a growing interest from church leaders in getting mission and vision right. The latest Barna Group report that studied how pastors [...]

Mar 1, 2012

The Guide to Ministry Model Making

In the introduction to Church Unique, I shared my passion that instead of leading a great model, "I would rather work behind the scenes as a model maker. My greatest joy is seeing a leader for the [...]

Feb 25, 2012

Do More of What You Do Best with 6 Powerful Secrets

Okay, I couldn't resist calling these "secrets." Why? Well, they are such as missing practice in ministry today, they functionally behave like secrets. You be the judge:Secret #1: Ask God for [...]

Feb 24, 2012

Who Are You? Really?

For years, I have been thinking about, and writing about, how to discover and apply a unique vision in your personal life. But, I have primarily shared these ideas with friends and pastors who I have [...]

Feb 16, 2012

Sifted: Leading with Brokenness (#Exponential)

I look forward to #Exponential every year. Why? Because it brings together over 5000 church leaders - thought leaders, planters and those in the trenches who gather to share and encourage. SIFTED is [...]

Feb 11, 2012

About Will

Would you like to fall in love with ministry again?

I want you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, I’ve worked with an unprecedented variety of churches from growing mega-churches and missional communities, to mainline revitalization and church plants. I started several interconnected organizations that help the church embody the movement that Jesus founded. My visionary planning tools, the Vision Frame and the Horizon Storyline are used by thousands of churches every year through my calling to raise up other consultants and trainers. In 2004, I founded Auxano, which I sold to LifeWay and continued to lead until 2020. In 2014, I created Younique to deliver gospel-centered life design through the church. It is now the world's only comprehensive, open-source life plan system.

In 2023, I founded Run Free as my official team-based consulting shop. We deliver the most innovative Vision Framing experiences available to church teams through the "Pivvot Process" and to network/denominational leaders through the "Denominee Process." We also offer team coaching to church leaders using the "Performance Practices" of meta-performance executive coaching.

I've written seven books: Future Church, Church Unique, Younique, Clarity Spiral, God Dreams, Innovating Discipleship, and Building Leaders. I enjoy speaking about clarity, calling, disciple-making, and vision. It's all about helping one another do more than we can imagine. I co-locate in Houston and Chile with my wife, Romy, and the last of my four children, Poema.

If you are interested in Run Free's consulting offerings or want to discuss getting a LifePlan, just reach out to set up a conversation.

More About Will

Bullet Book Series Launches with '7 Laws of Real Church Growth' [Free Download]

Today, we're launching the series with "The 7 Laws of Real Church Growth: Straight Talk About Building Disciples Instead of Drawing Crowds."

RunFree.Co - A Startup for Scaling Disciple-making in Your Church