Living Vision

One of the most common questions I have been asked is, “What is the best way forany church to understand how its vision can penetrate and influence the cultureof the church? In Church Unique I [...]

Oct 13, 2009

10 Profound Lessons from the Catalyst Godfather

I was glad to see Chuck Swindoll get the legacy award at Catalyst today. He just got off the stage and truly engaged the young audience. It was fun to watch the crowd "surprised" by the wisdom and [...]

Oct 9, 2009

The Focus Dilemma- Do you Lead a River or a Puddle?

Last night I navigated the roll-out of a church's Kingdom Concept with 70 of their core leaders. Some people were blown away by the focus and immediately recognized the opportunity to rally the [...]

Oct 7, 2009

Five Reasons to Attend Sticky Church

It's two weeks away - I hope to see you there. Register for Sticky [...]

Sep 30, 2009

Places to Push the Envelope on Vision

My speaking ministry has ramped up a bit with more people engaging Church Unique. Here are a few places I will be in the next 6 weeks. I will begin updating the blog more with events like these. The [...]

Sep 29, 2009

Take a NINES Intermission- A Guide for Knowledge Junkies

While the NINES is new, the feeling of being drenched by an information fire hydrant is not. As I watch folks tweet and celebrate and whine about this blast of kingdom wisdom, I wanted to share a few [...]

Sep 9, 2009

About Will

Would you like to fall in love with ministry again?

I want you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, I’ve worked with an unprecedented variety of churches from growing mega-churches and missional communities, to mainline revitalization and church plants. I started several interconnected organizations that help the church embody the movement that Jesus founded. My visionary planning tools, the Vision Frame and the Horizon Storyline are used by thousands of churches every year through my calling to raise up other consultants and trainers. In 2004, I founded Auxano, which I sold to LifeWay and continued to lead until 2020. In 2014, I created Younique to deliver gospel-centered life design through the church. It is now the world's only comprehensive, open-source life plan system.

In 2023, I founded Run Free as my official team-based consulting shop. We deliver the most innovative Vision Framing experiences available to church teams through the "Pivvot Process" and to network/denominational leaders through the "Denominee Process." We also offer team coaching to church leaders using the "Performance Practices" of meta-performance executive coaching.

I've written seven books: Future Church, Church Unique, Younique, Clarity Spiral, God Dreams, Innovating Discipleship, and Building Leaders. I enjoy speaking about clarity, calling, disciple-making, and vision. It's all about helping one another do more than we can imagine. I co-locate in Houston and Chile with my wife, Romy, and the last of my four children, Poema.

If you are interested in Run Free's consulting offerings or want to discuss getting a LifePlan, just reach out to set up a conversation.

More About Will

Brand New Certification - Pivvot Vision Framing

I rebuilt my core toolbox after 20 years. 5 years later after 100 churches tested...the first CERT!