When Gateway Community Church relocated and changed their name, they worked with Auxano to clarify their vision and to build a compelling brand. After their Vision Frame was developed, the team collaborated to determine a brand promise of "Authentic Excitement." This promise reflected the strength of their collective soul, and the pattern of how God used them to effect lives with the gospel. The question then became, how do we reflect this promise in all of the church communications. After hours of tagline brainstorming and weeks of reflection, the team developed the idea of "Welcome to Your Journey." This phrase not only captures the essence of the brand promise, but sets the stage for real life stories, like the teasers in the top right of this "buzz-site" (a landing page used for guests, with the tagline as the URL put to use in external marketing.) Watch the stories rotate through.