Make Content That Makes Disciples
What I Love about Cory Hartman's Book "From 'Show Up' to 'Grow Up'"
A new resource shows you how to produce outbound content that works with disciple-making and real church growth instead of working against them.
The 60-second Church Communication Assessment and Auxano's New Service: The Virtual Communication Audit
This week we had fun releasing a new service at Auxano. We are calling it the Church Communication Virtual Audit. For years we have done communication audits onsite through our Vision Framing work and our Guest Perspective Evaluations. We find [...]
How Many Ministry Logos Should Your Church Have? - 7 Key Guidelines for Church Communicators
This second post in a church communications series, will make more sense if you read the first, The 3 Branding Strategies for ChurchesIt's unbelievable how quickly churches fragment their message. It's easy for staff and volunteers the create stuff that feels [...]
The 3 Branding Strategies for Churches
In 2004 the marketing guru David Aaker, published a book entitled Brand Portfolio Strategy, in which he describes a tool called a “Brand Relationship Spectrum” to help simplify the world of brands when companies steward multiple products or services. Revisiting [...]
Six Reasons to Have a Dedicated Guest Website for Your Church
Over the years the Auxano Design team has helped churches think more strategically about guest engagement. (Read 10 Mind Blowing Facts to Fuel your Hospitality Ministry). One great idea is to create a separate website for guests. At Auxano, we [...]
What's Your Surprising Proposition?
In Church 3.0, Neil Cole discusses several catalysts for creating movement. One of them is called the "Surprising Proposition."First of all why would anyone want to go through life without a Surprising Proposition to share? If we belong to the [...]
Top 77 Church Logos of 2011... A Response to Kent Shaffer and Church Relevance
Kent Shaffer at Church Relevance shares some good stuff. I appreciate the fact that they do what they do to serve the Church. And he has learned the "big official list" gets lots of attention in the church leader space. [...]
The Story that Pastors Are Forgetting to Tell
This is the fourth post on "Vehicles for Vision."The series started with an exploration of why preaching should not be your primary vision vehicle. Then we reviewed six vehicles that every church leader should use. Next we declared the leadership [...]
The Church as Redemptive Tribe: 6 Ingredients
One year ago, I blogged a 7 part series that I thought was worth revisiting on the application of Seth Godin's book, Tribes, to church leadership. Because I picked up the pace of writing since that time, many have started [...]
A Church-wide Blogging Strategy
"Denomination" and "momentum" are two words that don't often go in the same sentence. That's why I think that St. Andrews Presbyterian Church in Newport Beach, CA is a church to watch. Under the leadership of Richard Kannwhischer, the church has experienced [...]
Why Nobody's Listening to Your Message
I just finished a great day with the Faithbridge team and the folks at Granger Community Church in South Bend, IN. The team is made up of humble and leadership-savvy folks who serve the broader church through great coaching and content. [...]
The Essential Lesson of Tribal Communication
Seth Godin writes with a dash of bravado and his overstatements are both playful and insightful. But on the topic of communication, he delivers what he calls "the essential lesson" and it's not exaggerated."The essential lesson is that every day [...]
