What To Do with a Bad Ministry Name
When your name is working against building awareness
The final reason to change your church's name is when your current name is working against building awareness.
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The final reason to change your church's name is when your current name is working against building awareness.
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The fourth reason to change your church's name is when a name streamlines communication by shortening or modifying to reflect common usage.
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The first reason to change your name is when the scope of a church's ministry grows beyond a name that is geographically limited. This has occurred for many churches venturing into a multisite strategy. For example, as First Baptist Church of Springdale prepares to launch its third campus, they recently navigated a name change to become Cross Church.
[...]In 2004 the marketing guru David Aaker, published a book entitled Brand Portfolio Strategy, in which he describes a tool called a “Brand Relationship Spectrum” to help simplify the world of brands when companies steward multiple products or services. Revisiting [...]
My favorite mantra for branding is "communicate vision visually." Of course that is an important but not the only consideration for great logo design. Here is an example of some church logos by Auxano Design with a little explanation of [...]
Why should a church leader invest in online presence and functionality for mobile devises today?These ten stats might surprise you.1. There are 5.3 billion mobile subscribers (that's 77 percent of the world population). 2. Within 5 years mobile will overtake [...]
Sometimes conversations that mix marketing and ministry don’t go well. In this post, I will not being dealing with a biblical basis of branding or marketing, but I will discuss the biblical integration with one branding tactic- the development of [...]
Church communications are marked by a huge dilemma: talent without subject. It doesn’t matter how gifted, strategic, or innovative you are as a communicator if your subject is missing. Without primary message, you have nothing. Imagine a hot dog stand [...]
I want you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, I’ve worked with an unprecedented variety of churches from growing mega-churches and missional communities, to mainline revitalization and church plants. I started several interconnected organizations that help the church embody the movement that Jesus founded. My visionary planning tools, the Vision Frame and the Horizon Storyline are used by thousands of churches every year through my calling to raise up other consultants and trainers. In 2004, I founded Auxano, which I sold to LifeWay and continued to lead until 2020. In 2014, I created Younique to deliver gospel-centered life design through the church. It is now the world's only comprehensive, open-source life plan system.
In 2023, I founded Run Free as my official team-based consulting shop. We deliver the most innovative Vision Framing experiences available to church teams through the "Pivvot Process" and to network/denominational leaders through the "Denominee Process." We also offer team coaching to church leaders using the "Performance Practices" of meta-performance executive coaching.
I've written seven books: Future Church, Church Unique, Younique, Clarity Spiral, God Dreams, Innovating Discipleship, and Building Leaders. I enjoy speaking about clarity, calling, disciple-making, and vision. It's all about helping one another do more than we can imagine. I co-locate in Houston and Chile with my wife, Romy, and the last of my four children, Poema.
If you are interested in Run Free's consulting offerings or want to discuss getting a LifePlan, just reach out to set up a conversation.
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