In essence, we need to understand the power of branding and identity, and seriously reconsider how we express our faith to a skeptical and unbelieving world. p. 10
At its core, branding is simply the art of surrounding a product organization or person with a powerful and compelling story. p. 26
What do people think of when they think of you? p. 11
The media today is a digital cacophony of voices and images. To stand out in an ocean of choices takes more than excellent sermons, quality resources, professional programs and good intentions. p. 21
The world isn’t looking for a copy of a major religious leader; they’re looking for someone new, innovative and original. God gave you a unique DNA, so your job is to discover how your unique gifts and talents can differentiate your ministry from everyone else’s. p. 101
Its not so much about recreating or re-building a ministry; its more about cutting away the junk so the real ministry that’s inside can be released. p. 102
Better design isn’t just decoration; its connection. p. 156
The book quotes Patrick Hanlon on seven characteristics that branding and religion share (p. 72-80):
• The Creation Story
• The Creed
• The Icons
• The Rituals
• The Pagans of Non-believers
• The Scared Words
• The Leader
Since January of 2007, Facebook has experienced an average of 250,000 members each day...It is also the number one photo-sharing site on the web, with more than 14 million photos uploaded daily. p. 164
Friendships without relationship- it’s new territory for most of us. (with regard to Facebook) p. 166
Quoting Herbert Simon, “A wealth of information has created a poverty of attention.” p. 174
Branding isn’t an exact science. It’s organic, reflecting the changing culture, trends and ideas of each generation. p. 228
Remember the Unique Selling Proposition- what makes your product different from every other product in the marketplace. What makes your church different and unique today? Hopefully, its more than the snappy design of your church newsletter. p. 193